The logic underneath visual campaigns

What's released

Published album packaging, Juno-nominated artist

Winston & I shipped through Bent River Records for Métis artist Brianna Lizotte. Real packaging, real label, on shelves and streaming platforms. Not a class project.

See Winston & I case study →

What got adopted

Brand identity chosen as official brand

Edmonton Edge wasn't assigned as the final brand. MacEwan faculty saw it and decided to use it. Third-party adoption you can't manufacture.

See Edmonton Edge case study →

What scales

Poster system across 5+ events, 1-week turnaround

Limelight isn't a one-off. It's a template system that other people operate without breaking the visual identity. Reduced turnaround from weeks to days.

See Limelight case study →

See selected work ↓

selected work

The visual identity for a Juno-winning Métis artist's most personal album. Every element — cover art, liner layout, CD packaging — had to carry the weight of seven years of music, growth, and cultural identity. This design is the face of a publicly released, commercially distributed record.

Winston & I Album Cover

A concept brand system built to be used, not just admired. Logo, 24-page guidelines, event badges, poster, apparel, tickets — all designed so organizers can produce new collateral each year without starting from scratch. The shape language and color-coding system work independently across print, digital, and physical formats.

Taste of Edmonton Brand Identity Redesign (Concept)

A template system that made a recurring speaker series look like a flagship event. Consistent visual identity across 5+ speakers drove recognition and attendance while solving the real problem: inconsistent speaker photos, 1-week turnaround, and dual-format output for Instagram and print.

Limelight Poster System

A cultural recipe reframed for a generation that learns from infographics, not cookbooks. Structured a multi-step Filipino dish into a scannable, illustrated poster system that teaches technique and preserves the cultural context most recipe posts strip away.

Chicken Adobo in 6 Steps

A 1-minute product launch ad for a concept Spotify feature. Designed the UX concept (user flows, UI screens, interaction patterns), then co-produced and edited the video — shooting on location, compositing UI into live footage, and cutting the final edit to surface the core value proposition: connecting people through shared music taste.

Spot for Spotify — Product Ad + Concept

Five years of fragmented provincial wildfire data condensed into one structured visual framework. Side-by-side comparison system with spatial mapping, synchronized timelines, and modular chart architecture — built so the data tells the story without needing a paragraph of explanation.

B.C. & Alberta Wildfire Activity Info

A brand identity for a student-run journalism publication that needed to feel credible enough for institutional use. The final mark was adopted by MacEwan University faculty as the official brand and now scales across web, print, and social without losing clarity at any size.

Edmonton Edge

A rugged identity for a motorcycle gear brand where the logo has to survive leather, metal, and embroidery. The mark ships on every product the client sells — most of which have sold out. Built to feel authentic to riding culture without relying on clichés.

Brar Motorcycles Logo

Interactive Experiment

Claritree

A decision clarity app for people who feel emotionally overwhelmed. Not an advice engine: a thinking tool. You speak or type what's on your mind. A living tree grows. Branches represent directions you could take. The app gives structure. You make the decision.

Claritree

This will show a case study. For a more immersive experience, open this app on Andre's Playground.

GLasspour

A parody of Glassdoor, Glasspour is an interactive bar cocktail mixing game for hiring managers who could use a drink after reviewing resumes all day. Designed in 3 hours using Figma Make AI.

Glasspour

Find this game on Andre's Playground.