Spot for Spotify reimagines Spotify as a social discovery tool, matching users based on listening compatibility through a swipe-based interaction. I designed the full concept (user flows, UI screens, interaction patterns) and then co-produced a product launch ad to sell the idea — shooting on location, compositing the UI into live footage, designing typography overlays, and cutting the final edit. The video walks through the core loop: discover someone through music taste, explore their profile, match.